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Barack Obama: 2012 Campaign Launch Video – “It Begins With Us”

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Barack Obama: 2012 Campaign Launch Video – “It Begins With Us”

The politics we believe in starts not with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers and friends.

And that kind of campaign takes time to build. So even though the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

In the coming days, supporters like you will begin forging a new organization that we’ll build together in cities and towns across the country. And we’ll need you to help shape our plan as we create a campaign that’s farther reaching, more focused, and more innovative than anything we’ve built before.

We’ll start by doing something unprecedented: coordinating millions of one-on-one conversations between supporters across every single state, reconnecting old friends, inspiring new ones to join the cause, and readying ourselves for next year’s fight.