This is the exclusive online trailer premiere of the Romney-Ryan campaign’s GOP convention reinvention of Mitt Romney and Paul Ryan: “The Do-Over.”

Romney advisers believe he’s viewed as “stiff, aloof and distant” and that the GOP Convention will be “a chance for a fresh start”. Their plan includes Mad Men “slick packaging” and a “theatrical,” hollywood-style reinvention.

Opening this week in Tampa, Florida—Mitt Romney’s convention reinvention: “Do-Over”.

Make sure Romney’s do-over stays on the cutting room floor: