This ad is a response the an ad released by the Obama campaign titled: Cameras. You can see that ad here

YouTube description

When the cameras rolled in 2008 Barack Obama’s performance began—problem is that’s all it was.

This ad is a response to an ad released by the Obama campaign with the same title http://youtu.be/-i9nj_0of4o

It was created just to show how the hypocrisy of the Obama campaign.